We executed an aggressive PPC launch campaign that increased ad spend by 78% month-over-month, strategically targeting high-intent keywords such as “cold plunge tub,” “ice bath,” and “outdoor therapy tub.” By combining Sponsored Products for conversions, Sponsored Brands for awareness, and Sponsored Display for retargeting shoppers who visited but didn’t purchase, we built a strong sales funnel that captured demand at every stage.

To boost performance further, we focused on conversion rate optimization, crafting a high-impact listing with lifestyle imagery that showcased both group and solo use to appeal to multiple customer segments. The product title, bullet points, and A+ Content were refined to highlight the product’s health benefits, durability, and ease of use — increasing trust and purchase intent.

We also capitalized on seasonal demand by aligning the campaign with early-spring wellness trends and offering limited-time coupon deals to encourage faster conversions.

To improve CTR and shopper engagement, we introduced creative ad visuals featuring relatable group activities like “Dip together with friends!” while leveraging Amazon Marketing Stream insights to adjust bids during peak engagement hours.

Result: Through a well-funded, data-driven PPC launch, we transformed a new product from zero traction to exponential sales growth — achieving +442% sales growth within the first month. This case demonstrates how a balanced mix of brand awareness and conversion-focused strategies, combined with relatable, lifestyle-driven ad creatives, can accelerate both paid and organic growth in competitive markets.