Starting with the Facts : Before making any changes, we reviewed PURIFYOU’s sales and ad history. We looked at how much they were spending, which campaigns brought in new customers, and where repeat purchases were coming from. We also checked click-through rates and conversion rates to find gaps in performance. This gave us a clear picture of what was working and what was holding them back.

Targeting the Right Audience: We adjusted targeting to reach both new-to-brand customers and existing buyers. For new customers, we focused on broader category terms and competitor targeting. For repeat buyers, we used remarketing and brand-focused keywords. This balance helped increase both customer acquisition and loyalty.

Improving Click-Through Rate : To get more clicks from the same audience, we refreshed ad creatives, tested different product images, and updated ad copy to better match search intent. These changes led to a 12% CTR improvement, meaning more people clicked on the ads without increasing impressions.

Optimized for Conversions :  Getting clicks is one thing, turning them into sales is another. We improved product pages with better images, detailed descriptions, and clearer benefit-focused bullet points. This helped maintain a healthy ACOS, which improved from 34% to 31% YoY.

Growth That Lasts : This wasn’t just a short-term push. Every change was made with long-term health in mind, reducing wasted spend, improving customer acquisition, and making the brand more visible in its category. The results? +34% sales growth YoY, more repeat purchases, and better returns from every advertising dollar spent.