Starting with the Facts : Before making any changes, we looked closely at the numbers. We wanted to know which products were making the most profit, which were just okay, and which were wasting money. We checked past ad results to see which keywords worked well and which ones were costing too much. This gave us a clear plan.

Building Better Campaigns : Instead of fixing old ads, we created new ones from scratch. We gave each product its own campaign, kept branded and non-branded keywords separate, and moved the best keywords into special campaigns so we could give them more budget. We also stopped ads that weren’t making money.

Improving the Product Pages : Good ads only work if the product pages convince people to buy. We updated the main images so they stood out, added clear infographics to show benefits, and refreshed the A+ Content to make the brand look stronger. We also added better backend keywords so products showed up in more searches and set up a system to get more reviews

Growing Slowly and Safely : We didn’t just spend more money right away. We increased budgets only when we knew a campaign was making a profit. We tested small price changes to see if we could earn more without losing sales and spread our growth across many products so we weren’t relying on just one.

Checking Progress Every Week : Every week, we reviewed the numbers. If a campaign brought in sales but hurt profits, we stopped it. We also added new keywords and tested different targeting to keep improving results.

Results That Last : This was not an overnight jump. The profit grew slowly and steadily, from $31K in January to $73K in July. And we did it without risky spending or depending on one “hero” product — just smart, careful steps that worked month after month.