PPC Optimizationa nand Scaling : We began with a comprehensive PPC audit to identify underperforming keywords and ASIN targeting gaps. By strategically increasing ad spend by 32%, we shifted focus toward high-converting keywords and placements with strong click-through rates. Using Amazon Marketing Stream, we refined bidding schedules based on peak shopper activity, ensuring maximum efficiency and visibility during high-traffic hours.

Organic Ranking Push : Parallel to ad scaling, we strengthened organic visibility through keyword-rich listing optimization — enhancing titles, bullet points, and backend search terms for better discoverability. Product images were updated with high-quality lifestyle visuals, leading to improved engagement and higher CTR on the product detail page.

Traffic & Ranking Boost : To capture shoppers across multiple touchpoints, we deployed a full-funnel ad strategy using Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Seasonal promotions and targeted coupons were introduced to encourage faster conversions and drive repeat traffic during high-intent periods.

Customer Rate Improvements : Customer feedback was analyzed to identify common pain points, which helped refine the product detail page and improve overall content quality. The A+ Content was redesigned to highlight the product’s key benefits and sustainability mission — resulting in stronger trust signals and a higher conversion rate.

Key Takeaways : This strategy demonstrated how data-driven PPC scaling and smart organic optimization can work hand-in-hand to accelerate growth. The synchronized approach between paid and organic efforts created a powerful synergy that not only boosted visibility but also improved conversion rates.

Achieving the Best Seller Badge became a milestone that further amplified brand credibility, driving a compounding effect of trust, visibility, and continued sales momentum on Amazon.