PET SUPPLIES
UK Pet Supplement Profit Increased by 61% and Sales by 67% in just 7-months
A UK pet supplement brand boosted profit by 61% and sales by 67% in 7 months, with major improvements in PPC performance, CPC, ACOS, and session growth
+140% PPC Orders
CPC Reduce by 1.17 to 1.00
ACOS improved by 58.4% to 39.8%
Sessions got 3X
About Brand
A UK-based pet supplement brand set out to achieve rapid growth in both profit and sales within a short time frame. The focus was on improving PPC performance, reducing advertising costs, and attracting more customers through strategic ad management and traffic growth. Over the course of 7 months, the brand implemented a targeted marketing strategy that yielded exceptional results.
Amazon PPC Strategy
Strategic Approach
PPC Optimization – Focused on high-performing keywords and eliminated low ROI segments to maximize returns.
Cost Control Measures – Reduced CPC through bid adjustments and targeting refinements.
Conversion-Oriented Listings – Improved product titles, descriptions, and imagery to encourage more purchases.
Traffic Growth – Combined organic search optimization with paid advertising to significantly expand reach
PPC Strategy
Results and Impacts
This pet supplement brand successfully balanced aggressive growth with improved advertising efficiency. By reducing costs, attracting more targeted traffic, and optimizing the shopping experience, they achieved remarkable gains in both profit and sales—setting a strong foundation for continued success.
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