SPORTS AND OUTDOOR
+68% Total Sales and TACOS Reduced from 17% to 6.2% within 6 - months
VERSATYLE – Within just 6 months, sales grew by 68% while TACoS dropped from 17% to 6.2%. With only a 14% increase in PPC spend, ACOS improved from 41% to 15% YoY, and conversion rates jumped by 112%.
+14% PPC Spend Increased
+68% Increased in Sales YoY
Conversion Rate improved by +112%
TACoS Improved from 17% to 6.2%
ACOS Improved 41% to 15% YoY
About Brand
VERSATYLE, a brand in the Sports & Outdoor niche, embarked on a strategic performance marketing campaign with a focus on increasing sales while significantly reducing advertising costs. The goal was to optimize ad spend, improve return on investment (ROI), and boost conversion rates without overly increasing budget allocation.
Amazon PPC Strategy
Strategic Approach
- Precision PPC Management – Focused on refining keyword targeting and adjusting bids to maximize ROI.
- Listing Optimization – Improved product titles, descriptions, images, and A+ content to increase shopper trust and encourage purchases.
- Cost Efficiency Measures – Shifted budget toward the highest-performing ad types and eliminated underperforming campaigns to lower TACoS and ACoS.
- Conversion Rate Enhancement – Applied persuasive copywriting, high-quality visuals, and competitive pricing strategies to boost customer purchase likelihood.
PPC Strategy
Results and Impacts
In just six months, VERSATYLE achieved a balance of rapid sales growth and significant cost efficiency. By refining ad targeting, improving conversion rates, and optimizing listing performance, the brand was able to achieve profitable growth while reducing dependency on high ad spend. This proves that sustainable scaling is possible with data-driven advertising strategies.
You deserve the best-in-class Amazon PPC Management
Transparent & Straightforward Pricing
Invest in your business’s growth with our cost-effective solutions:
Base Fee: Just $875
To ensure you get the utmost value and attention your full Brand with Content Photoshoot and everything, we have a minimum engagement fee of $1200 per month.
If you sign in for 6 months with us? Then you will get 20% off!!
